Toolkit

The communications elements used to convey Red River College’s identity help to define its organizational image and brand — the way in which RRC is perceived.

We’ve put together a collection of some of our most frequently used assets so you can get familiarized with the Red River College visual identity and brand. They provide a reference point for the creative production of external marketing materials, as well as formal internal communications, such as reports and correspondence.

 

Brand Book

Brand BookRed River College’s Brand Book is a resource of guidelines and policies relating to our public image.

Consistent messaging is key to upholding our brand integrity, therefore all visuals, communications and marketing materials must reflect the same values.

See the Brand Book →

Branding System and Communication Guide

Branding System and Communication GuideThe Branding System and Communication Guide is designed to provide internal College stakeholders with a high-level view and understanding of the branding system.

It also helps stakeholders see how it’s applied at all levels of the organization, as well as how audience-focused College communications are integrated into the hierarchy system.

See the guide →

Logo

RRClogo_stackedleftalign_notagThe Red River College logomark should always be used prominently on all RRC materials — both internal and external — in one of its approved variations.

Download logos →

Colours

Red River College colours convey brightness, youth, and progressiveness. There is a primary colour palette containing very saturated colors, a secondary palette containing more subdued colours, and a grey palette. All of the colours have been selected specifically for their design versatility.

Colour Palette

Downloads

Colour Palette (for Adobe software) →

Photos and Imagery

FlickrWe use photos of people having candid interactions and primarily focus on moments where the subjects are not acknowledging the camera. You can view our entire library of photos on Flickr.

Taking photos in a classroom or at a private event for marketing purposes? Use our Photo Consent and Release form to get permission from participants.

Typography

TypographyFor external communication purposes, the primary typeface that should be used in creating documents is Interstate, while Arial Calibri and Times New Roman have been selected as approved College fonts for general communication.

To find out more about typography choices, see the Brand Book.

PowerPoint Templates

Use either of these two PowerPoint templates when making a presentation on behalf of the College.

PowerPoint Template (Red) →
PowerPoint Template (Turquoise) →

PowerPoint Themes

The RRC PowerPoint themes contain slide layouts and College colours for your presentation.

PowerPoint Theme (Red) →
PowerPoint Theme (Turquoise) →

Directional Signage Templates

Directional signage template exampleUse these directional signage templates when hosting events on campus to make it easy for your guests to find the location of the room.

Templates available in general RRC red or specific interest area colour schemes.

General Signage

General Signage exampleUse these signs in classrooms, labs and hallways to convey messages to students, staff and visitors.

For custom signs, please fill out a marketing request.