A bold new marketing campaign — focused on raising broad awareness of how Red River College presents a worthwhile investment for donors — will be unveiled to Manitoba audiences this Monday. The RRC Works campaign will be the most comprehensive in our history, with a research-backed five-year plan and multi-media advertising, including television, radio, digital, print, billboards, and more.
Early focus will be on signature areas of the College that have the easiest to convey visual appeal. Here’s a look at the first batch of outdoor ads, which go to work for us this spring.
Red River College is making its big screen debut on April 29, 2016 with a new cinema pre-roll commercial. Produced entirely in-house, this 30-second spot – featuring an original score – is sure to get audiences talking. Our five-week campaign includes nearly every Cineplex and Landmark screen throughout Manitoba. Here’s a sneak preview:
Red River College alumni are known throughout Manitoba and the world for possessing the skills required to become VIPs in their chosen fields – just one of the many reasons why Our Grads Get Hired. This spring, we’re celebrating the successes of our alumni and the diverse, innovative organizations that hire them.
We invited a number of these organizations to join us in a creative, co-operative advertising opportunity. Here’s a sample of the creative approach you’ll be seeing throughout Manitoba this spring.
Red River College is now airing radio ads on TSN1290, including the title spot for the first intermission “Game Changers” segment during all 2014-15 Winnipeg Jets regular season (and hopefully playoff!) broadcasts.
For fall 2014, Red River College is reinforcing the message that, regardless of their chosen field of study, our graduates go from college to career. The following visual creative will appear on bus benches in every corner of Winnipeg until November 30th.
Red River College’s 2014 outdoor advertising campaign: showcasing diversity, partnerships and successes. Here’s a look at some of the language and visual creative you can expect to see throughout Winnipeg, and in rural communities where many of our campuses operate, during March, April and May 2014.