Promoting the Biggest Story in Town

(From left): Kalen Qually and Christina Caligiuri, Communications Coordinators; and Scott Brown, Director of Corporate Communications, True North Sports & Entertainment.

The return of the Winnipeg Jets is the feel-good story of the year. But here at Red River College, we’ve got a different reason to be proud.

The Jets’ entire communications team — responsible for coordinating the May 2011 announcement that turned much of the city’s downtown into a giant victory party — is comprised entirely of graduates of our industry-renowned Creative Communications program.

Even better, the head of the department has for years enjoyed a close working relationship with the program, which he feels provides grads with relevant, real-world training.

“I’ve relied heavily on CreComm, not only for staffing resources in terms of graduating students, but also production resources from the College’s communications and multimedia programs,” says 1998 graduate Scott Brown, now the Senior Director of Corporate Communications for the Jets, the MTS Centre, and True North Sports & Entertainment.

“What the College is doing right now in terms of training is really in tune with what’s going on in the media industry … No amount of training can ever prepare you for what actually happens in the day-to-day of your job, particularly in the sports and entertainment industry. But I know the (CreComm) grads coming in are prepared to learn, and prepared to apply the tools they’ve been taught in a very flexible manner.” Continue reading

Kim Jasper (Creative Communications, 1979)

Winnipeg will soon be home to a truly world-class learning centre: the Canadian Museum for Human Rights, sure to be one of the most culturally and historically significant destinations on the planet.

But the $310-milllion facility — currently taking shape at its future home near The Forks — will be much more than just a tourist draw. It will also be a global agent of change, one that’ll encourage people to spread its message here at home and throughout the world.

“The whole brand promise of the Museum is to, ‘Empower you to change thought and action,’” says Kim Jasper, Director of Brand and Business Development for the Canadian Museum for Human Rights (CMHR).

“It’s here to build on people’s skills and experience, and to create a world in which people are respected and valued …It just takes one person to create that ripple of change.”

A 1979 graduate of RRC’s Creative Communications program, Jasper now oversees a number of key operations within the CMHR, including restaurant and retail services, destination marketing, and the Museum’s much-anticipated opening ceremonies.

Once operational, the Museum will shine a spotlight on the subject of human rights in a global context, via interactive exhibits exploring such topics as Canada’s Human Rights Journey, Concepts of Rights and Responsibilities, International Human Rights events and other related topics.

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Kelly Seifert (Volunteer Management, 2010)

They’re the unsung heroes of the Winnipeg Blue Bombers’ world: The small army of volunteers comprising the Big Blue Flight Crew, without whose hard work and dedication game days wouldn’t even get off the ground.

Equally invaluable? The person tasked with directing the Flight Crew to success — in this case, Red River College grad Kelly Seifert, who earned her Volunteer Management credentials in December 2010.

Seifert, who completed the program via RRC’s School of Continuing & Distance Education, now works as the Volunteer & Event Staff coordinator for the Winnipeg Blue Bombers, overseeing the 200-plus volunteers who provide such game day services as ticket scanning, ushering, shuttle service, and on-field promotions.

As she points out, volunteers are a crucial component of the game day experience, and their efforts help to ensure operations run smoothly.

“Some people think they just want to watch the game or get free tickets,” says Seifert of her volunteers, who also assist with concerts, amateur games and even administrative work at the Canad Inns Stadium site. “But it’s more than that. A lot of them come because they want to connect to the community, or meet new people, or experience the behind the scenes action of the football club. I’m so glad they come out and want to dedicate their time to us.” Continue reading

Janell Melenchuk (Aboriginal Self-Government Administration, 2010)

She wanted to learn more about the history of Aboriginal people in Canada. Now, she’s helping to shape their future.

As Events Coordinator for the Truth and Reconciliation Commission of Canada, RRC grad Janell Melenchuk (Aboriginal Self-Government Administration, 2010) plays an integral role in giving voice to survivors of the residential school system.

“I’m constantly learning,” says Melenchuk, one of hundreds of success stories who graduate each year from RRC’s School of Indigenous Education. “To be involved with this work — to meet with survivors and hear their stories, and to be part of something that will have an impact on Canada’s history — is really amazing.”

Formerly a resident of Creighton, Saskatchewan, Melenchuk enrolled at RRC because she wanted to learn more about Aboriginal culture, in particular, governance practices and the history of First Nations people in Canada. While a student here, she benefited from the attention and wisdom of her instructors, as well as the many resources made available by the College’s Aboriginal Student Support & Community Relations department.

“The support that you receive from the staff and the teachers is overwhelming,” says Melenchuk, who’s currently completing her Bachelor of Arts degree at the University of Winnipeg.

“There’s always somebody there that will assist you and have your back — whether financially, or just in your personal life. Especially when you’re dealing with the stress of moving to a new city — they’re amazingly supportive, and you don’t always get that at educational institutions.” Continue reading